In April, the number of households in the U.S. Since March, streaming viewership has surged while cord cutting has accelerated, increasing the potential audience pool for these so-called FAST services. By replicating the traditional TV experience, the streamers can flatten the adjustment curve for audiences and make it easier for people to find programs to watch and to keep watching. Taken together, the companies appear to be making their services more familiar to traditional TV viewers, who are increasingly shifting their attention to streaming. And Roku has increased the number of live channels on The Roku Channel and added a TV-style programming guide. NBCUniversal distributes 24/7 streaming channels on its Peacock service, while its parent company owns Pluto TV’s original rival, Xumo. For example, Amazon’s IMDb TV plans to introduce a more TV-like viewing experience and raise the streamer’s profile on its Fire TV connected TV platform. And there’s a flurry of new platform and service features being touted as differentiators.
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